Even if not all are using them, everybody knows the e-scoots that get around the city as everybody spotted the green logo on the streets once at least.
My first project at Ironhack was to add a feature to an app, ideated by someone from our class. My goal was to create a high-fidelity prototype app as a result of the design process based on research, iteration, and testing. I ended up with the Lime App, and the task was the following:
I was uncertain in the beginning since it’s not possible to do a proper alcohol test through an app and it will be not 100% efficient. But the task was challenging, so I started my research.
My research showed that the interviewers would use the feature for them and their friends, but they would find it annoying if the test would be mandatory as they wouldn’t spend too much time doing it. I did a branding comparison with other e-scoot brands to see if any of them has ever introduced a feature regarding safe driving.
Some competitors warn the drivers to don’t drink and drive and they also offer the possibility to do a drive quiz to prove their driving knowledge, but not more than that. My first idea was to add an alcohol tracker that helps the user to know if he/she is over the limit set by the drinking guidelines, but none of the interviewers would spend time to track every drink they have consumed during the night just to take an e-scoot. Let’s face the reality: not so many people would use such a feature if they take so long and if it’s boring. The feature has to be something people feel they should do for their safety and at the same time has to be fun ( as far as an alcohol test can be fun! )
At one point, I came out with an idea…Why not transform the feature into a game?
When the user opens the Lime App and he/she clicks on the Burger Menu, appear different sections among which Safety Center. On Safety Center the user can find different options as How to Drive, Report an Accident, and others. Since my feature could be suited to the other options, I placed it in this section. If the user passes the test he can scan directly the e-scoot, in case he/she doesn’t pass the test, the app adverts him/her that is not eligible to drive and it suggests the user to call an Uber ( whom Lime is owned. )
After the user test, I observed that it wasn’t intuitive for the users to find out where the feature was placed. Since it supposed to be a feature for people who drunk too much, the feature has to be immediately visible and easy to find.
At this point, I created a pop window that appears from 7 pm to 2 am ( the hours usually people drink mostly ) every time the user opens the app.
Final testing confirmed that the user can easily find the feature directly from the pop-up window and choose if they want to use it or not.
High Wireframe and Interaction:
I found the task tricky and, I have to admit, I wasn’t satisfied with the feature I got to develop at the beginning. But it was challenging creating something new and come out with ideas I’ve never thought about. I know this possible feature can’t solve the problem of people who drink and drive: be conscious of our actions and of our and others' safety depends on us. But it’s a funny way to make the people more aware of it and try to make them a little bit more responsible.